Congrats, you’re having a baby, yay! Have you started your registry yet? A caution: at first building a baby registry can feel overwhelming. Babies need a ton of stuff and there are a lot of choices out there. The trick to getting the best for your baby is by finding the reliable, life-changing brands and products that experienced moms have been telling each other about for years. 

Tip #1: Find the Brand Leader

For example, moms have long recommended Boppy® Nursing Pillows for more comfortable feedings and success at tummy time. The original crescent-shaped pillow, Boppy is synonymous with breastfeeding pillows much in the way Kleenex is to tissues: it’s the best in the category.

I don’t remember enough about my now-big kid’s first few months, but I can still picture his Boppy® Pillow, in the cutest blue slipcover adorned with an elephant. It did double duty as breastfeeding support for me and a lounger for my little guy. We loved our Boppy so much that it made a move across the country when my son was 10 months old, even though at that age we were using it less often than previously - there no way was I getting rid of my Boppy.

Millions of moms over the years have obviously felt the same about their Boppy. This iconic pillow is celebrating its 30th anniversary this year. So that’s a registry no-brainer!

Tip #2: Register for Items to Help You

Soft yet structured baby carriers are earning a place on many moms’ registries for their incredibly valuable service: providing a “hands free” way for moms to soothe, snuggle, and move with their babies. They let you keep your baby close while doing everything from grocery shopping to taking a walk to cleaning your house. Because sometimes (OK most of the time!) being a mom means multitasking. *please add in our new video somehow – this is not the nevernotamom video.

Baby carriers are definitely not all created equal and that’s why moms are again turning to Boppy, this time for their easy-to-wear Boppy® ComfyFit® Baby Carrier. Lightweight and comfortable with a structured seat, it’s made of the same soft and stretchy material as your favorite yoga pants. A big thing to look for in this category is ease of use, and the ComfyFit® has that conquered with its simple Click-Strap-Tie instructions. Plus, its one-size-fits-all versatility makes it a perfect choice for couples who want to share it (and the very reasonable price of $69.99 is pretty compelling too!). 

Tip #3: Look for Longevity

When it comes to buying for a baby, moms want safe products that live up to the hype and are so truly life-changing that they become essential. The items that become best sellers and cult favorites all have one thing in common: they help moms successfully navigate the challenges and delights that comes with caring for a new baby. 

That’s why the name Boppy® comes up again and again in forums, posts, and reviews as tried-and-true mom lifesavers, from their beloved nursing pillows and many cute slipcovers to their baby carrier, newborn lounger, pregnancy pillows, shopping cart covers, nursing covers, and more. Their high-quality products have always been smartly designed to support moms and babies, and moms know they can look to Boppy for easy-to-use, proven baby items.

Longstanding success like The Boppy Company’s is no easy feat. It takes some serious chops to become the symbol of an entire category, the way Boppy has with its Boppy® Feeding and Infant Pillow. But when moms find something that works, that’s it. ‘Cause when you’re dealing with diaper blowouts, middle-of-the-night feedings, and bouts of nonstop fussiness, you don’t have time for anything else. Trust us :)